Public speech at the ADVAN event –
I’m in Lagos, attending the ADVAN event – the Advertiser’s Association of Nigeria where its president Kola Oyeyemi is giving a speech:
“Nigeria’s and the whole of Africa’s economic potential has been hindered by mismanagement and weak institutions,” says Kola, “but committed visionary leadership can steer the continent and specifically Nigeria back on the path of growth and economic prosperity. It all boils down to leadership.
“A growing economy needs purposeful and courageous leadership with a legacy orientation. Yes, we all need to survive today, but of greater importance should be the future. What sustainability pillars are we building into our current strategies to guarantee the future? Individuals and organisations need to think and envision beyond themselves and the immediate satisfaction of their needs. Collaboration is required. New leaders must be open to obtain and share knowledge to foster collective growth. This is the way Africa will be able to grow substantially and sustainably.”
In his speech, Kola also mentions his eagerness and the necessity to expand ADVAN to other African countries and help them develop the marketing industry, just like they are doing in Nigeria. He wants to start collaborating with other African marketing and business leaders, so that more countries get up to speed on growth and business opportunities.
“As ADVAN, we are at the forefront of marketing developments, it is our duty to share our knowledge so that we can support other African countries to make a difference,” he says.
People like Kola who have studied or worked abroad have developed a global view that helps them see the world from different perspectives. Kola knows that Africa is in need of foreign investors, but, he says, “we have to show them how to work with the different African cultures in order to be successful. This is where ADVAN as an association and I as an individual can and will play a role.”
I’m going to meet him for a coffee after his speech, I’m curious to learn where his drive comes from…
Tags: Kola Oyeyemi, Kola, Oyeyemi, ADVAN Nigeria, ADVAN, ADVAN President, General Manager Consumer Marketing MTN, MTN Nigeria, Ignite Africa, #CBPersonal, #CBNWS, #CoolBrands, CBPersonal, CBNWS, CoolBrands